История компании Hering

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Hering Harmonicas, of Brazil, is proud toannounce the introduction of their completeline of harmonicas and related accessoriesto the U.S. and Canadian markets. Founded by Mr. Alfred Hering in 1923 in the city of Blumenau,in the south of Brazil, the Hering company has long enjoyed areputation as a world leader in the manufacture of fine harmonicas. After the death of Mr. Hering, the company was sold in themiddle 60’s to the M. Hohner Company, of Trossingen,Germany. At that time, Hering was also manufacturingaccordions and a variety of musical toys. In 1979, a Braziliangroup bought the Hering Company and Hohner left Brazil.

After 16 years, in 1996, a group of investors, with Mr. AlbertoBertolazzi as a leader, purchased the corporation. Mr. Bertolazziand his management team, with a vision of producing products ofthe highest quality, returned the company to its origin, as producerof harmonicas as its sole interest.Many improvements have been incorporated into an already highquality product line, including attractive packaging. The selection ofharmonica models has been increased to cover all the market needs – bothchromatic and diatonic, and specialty instruments including tremolo and octave tunings,student models and mini-harmonicas.There is also a variety of pitch pipes, and”around the neck” harp holders in two sizes.Not only are replacement reed plates offeredin attractive yet durable packaging, but alsoreed plates already mounted on new combs arealso available. This makes it possible for playersto have a brand new harmonica by simply installingtheir cover plates and mouthpieces (chromatic) on thenew combo package, at an attractive cost-saving. Thisrevolutionary advantage is available for all 3 octave and4 octave chromatics.

A second premium 3 octave chromatic harmonica, the Velvet Voice with its specially designed coverplates and reed plates that promote a fine velvet sound, was also introduced at the 1998 WinterNAMM Exposition. Designated as model no. 101/48, also available in 8 keys, and is of the samefine quality as the Charlie Musselwhite model, having extra thick, chrome plated reed plates,chromed cover plates and a black ABS plastic body.

The three top-of-the-line Hering 10 hole diatonic harmonicas – Hering Blues, Black Blues andGolden Blues – were introduced at NAMM ’98. All three models have a thicker reed plate, for theultimate in tone and projection, and black ABS plastic bodies.

The Master Blues is of the same high quality, but slightly less expensive, also having a black ABSplastic body. All Hering harmonicas having ABS plastic or acrylic bodies are assembled with bolts,rather than nails, to facilitate ease of disassembly for cleaning, repair or parts replacement.

Hering chromatic and diatonic harmonicas have long had a reputation of quality amongharmonica players and professional artists, but have not been available in North America’s musicstores until now. Players have found it necessary to order them from European and South Americansources in the past, but are delighted to know that they are now available through most of theretail stores throughout the United States and Canada.